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Mengniu Group currently processes the majority of its
products at its 11 production bases. Based on its production
capacity as of 31 December 2004, it is able to produce
approximately 2 million tons of dairy products annually.
According to China General Chamber of Commerce and China
National Commerce Information Center joint survey of
large retailers, Mengniu Group was the top liquid milk
producer in China by sales volume in 2004. In addition,
according to an ACNielsen survey conducted in 24 of
China's 31 provinces, autonomous regions and directly
administered municipalities, for the month of December
2004, Mengniu Group held the leading market share in
the liquid milk market of 22.0% by volume, excluding
yogurt and milk beverages sales.
Mengniu Group is also the exclusive provider of dairy
products to Chinese cosmonauts and athletes of the State
Sports Administration Training Bureau.
Mengniu Group's success to date and its potential for
future growth can be attributed to its following competitive
strengths:
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Highly experienced
and incentivized management with proven ability
to deliver strong performance |
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Strong brand name recognition
and leading market position combined with effective
sales and distribution network |
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Ability to obtain a steady supply
of high quality raw milk |
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Strong market-oriented research
and development capabilities |
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Stringent quality control standards
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World class production facilities |
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