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Over the years, through applications of its innovative proprietary technology and in-depth knowledge of niche markets, the Group has continuously enhanced the nutritional value, taste and packaging of its products and developed various high-end functional products to broaden its product portfolio. These consistent efforts have contributed MENGNIU to become the top brand in the China dairy industry. Currently, the Group provides 3 main categories of products to consumers comprising of over 400 healthy, nutritious and tasty dairy products, which are well-received by the market.
| Liquid Milk |
| Liquid milk is the main revenue contributor of the Group. It comprises UHT milk, milk beverages and yogurt. |
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| UHT milk |
Milk beverages |
Yogurt |
| UHT milk is the core product of the Group. The category covers the Pure Milk series, Milk Deluxe series, Xin Yang Dao series, Breakfast Milk series, and Children Milk series, etc. |
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| The milk beverage category includes Fruit Milk Drink series, Youyi C series, Yiyou Te series, Suan Suan Ru series and Miao Miao Milk series, etc. |
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| The yogurt category includes major products such as the Mongolia Old Yogurt series, Champion series, LABS series, Rich Grain Yogurt series, and Large Fruit Grain Yogurt series, etc. |
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| Ice-cream |
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Other dairy products |
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| The ice-cream products are divided into 5 series, namely Sui Bian, Mood for Green, Deluxe, Quzai and Ice+. |
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Other dairy products consist mainly of milk powder products and cheese products. Under the brand Distingue, cheese products include breakfast cheese, smoked cheese, and children cheese, etc. |
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