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Mission and Strategies
Mengniu's mission is to maintain its high growth and to become one of the leading dairy and food producers worldwide.

We aim to maximize shareholder value and pursue the above mission by following the strategies of:

  • Strengthening the market share of our product
  • Exploring and developing new markets for our products
  • Strengthening our raw milk supply base
  • Developing effective secondary brand names
  • Developing a comprehensive portfolio of dairy products
  • Expanding our production capacity
  • Continuing to strive for employee and management excellence.
     
     
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